And Welcome to the last ever blog post about my Industrial investigation!
So, overall, this whole project has gone really well in my opinion! I LOVED my topic! I thought it was so interesting, and it kept my interest all the way through which is an added bonus! (also, it let me look at new releases of books and vinyl, and I got to visit Spin Aberdeen, which is such a great vinyl store, so I browsed their records as well – this was a great topic!)
I thought that all the information I gathered as well was so interesting, because not all of it was what I expected to gather. For example, I was not surprised that the main fact that I gathered from my research was that the majority of my respondents aid that they use more digital and online products in their day to day live; which makes sense because as I’ve said in a previous blog post, you cant bring your vinyl turn-table on the bus with you, because that’s just ridiculous!
But some facts that surprised me was the likes of the majority of respondents saying that they read via traditional products almost daily – which is so surprising given that paperback book sales are only just increasing again after the introduction of ebooks and kindles. Another thing that really surprised me that I found out via an NME article (linked at the end) was that;
“… Last year the BBC published a survey that stated half of people who purchase vinyl have no intention of ever playing it.” – NME, “The Vinyl revolution is a Sham”, 2017
That, to me, is just a completely insane stat that I cannot get over! How can people buy vinyl. And spend £20+ on a record that they have no intention of using! It’s just mental! But, again, as I said in that blog post, everyone is different, and if some people just want to keep the vinyl as display pieces then that is fine! However, I think it’s because I’m such a massive music fan, and that I love the sound of vinyl that I just couldn’t buy a record and never play it – because that just defeats the purpose of buying it!
Which brings me to the main point about this investigation, and all the research that I have done; it has made me so aware of my own preferences compared to all of the respondents preferences. There was a small amount of respondents who, like me, use a combination of traditional and digital products on a daily basis, and prefer to do that. Those choices were in a minority, as most people in the 21st century said that they use more digital.
I understand why people use more digital products, as it is easier to use etc. but at the same time it also made me quite sad that not more of the respondents I spoke to use traditional products too. I can’t imagine a world without paperback books, or CD’s and Vinyl’s; but is that where we’re heading? I hope not! I love traditional products too much to see them go completely!
Thank you so much for reading this blog, and coming along with me as I carry out this project! I can’t thank you enough for reading my blog, and to anyone who’s commented and helped me out with my investigation, thank you so much! And you never know, you may hear from The Retro Effect again soon!